• led a full rebrand—new logo, color palette, typography, and cohesive brand system
• developed a consistent social media strategy with educational and service-focused content
• produced on-site reels and visuals showcasing real projects, crews, and customer wins
• rolled out a content plan that positioned ala as a go-to contractor in both solar and roofing
• a modern, recognizable brand identity that builds instant credibility
• higher engagement across social platforms through strategic, value-driven content
• increased lead generation through visual storytelling and educational outreach
• more consistency across digital touchpoints, building trust with homeowners