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ALA Renovations

roof installation, repair, and maintenance

client snapshot:

ala renovations is a california-based contractor specializing in roofing and solar installations. known for their quality work and trusted service, ala needed a website that didn’t just show what they do – but actively converted visitors into leads. their goal: turn traffic into trust, and clicks into consultations. this project became a great example of effective contractor website design, built to balance clean visuals, clarity, and conversion.

the challenge:

the old site was holding them back. it was outdated, hard to navigate, and didn’t clearly communicate their roofing and solar services. it lacked strong ctas, had low mobile usability, and failed to reflect their credibility – costing them both engagement and qualified leads. we needed to create a construction company website design that did more than look good – it had to perform.

our push:

• redesigned the site for clean UX and faster performance
• wrote benefits-focused content for roofing, solar, and financing
• added clear CTAs and lead capture throughout
• showcased real projects, team, and materials to build trust
• optimized for mobile and local SEO to boost visibility

the impact:

• improved user experience and time on site
• increased quote requests and consultation bookings
• stronger brand perception through clear, modern design
• higher visibility in search and better mobile performance

client feedback:

the new site changed how people see our business. everything’s cleaner, faster, and easier to understand. we’ve seen more inquiries come in just from the way our services are laid out. it finally feels like our website works as hard as we do.
Website page for ALA Renovations featuring roofing materials with the tagline "Durable roofing options, designed for every home" displayed over a close-up image of dark, wavy roof tiles.
ALA Renovations project page showcasing a modern home for Sophia T. in Burbank, CA, highlighting custom home and ADU building with leasing financing.
we turned ala’s website into a lead-generating machine. with clean design, strategic content, and a focus on conversion, the new site doesn’t just look better—it works harder, delivers more, and brings the brand to life.

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