let’s be honest: posts and reels are great for visibility. but visibility ≠ conversions. if you want your content to drive action – sign-ups, sales, bookings, clicks – you need to think beyond the basic formats.
in 2025, the brands that win are experimenting with content formats designed for one thing: turning attention into action. here’s how.
1. interactive formats: let your audience play
people don’t just want to consume – they want to participate. interactive content builds trust and keeps them engaged longer.
- quizzes and calculators: “how much could you save with solar panels?” or “what’s your marketing personality?” (tools like typeform or involve.me make it simple).
- polls and surveys: instagram story polls or linkedin surveys double as market research.
- interactive infographics: click-to-explore visuals make complex info digestible and fun.
why it works: people trust results they discover themselves more than results you tell them.
2. educational formats: teach, then sell
in 2025, education = persuasion. when people learn something useful from you, they’re far more likely to buy from you.
- webinars & live workshops: real-time sessions where you showcase expertise (zoom, riverside, or even instagram live).
- guides & ebooks: gated content that brings leads into your funnel.
- case studies: real examples of how your solution worked (bonus: they’re great sales collateral too).
example: at push, when we built educational reels breaking down myths about solar, engagement and lead quality skyrocketed – because people trusted the expertise.
3. experiential formats: create moments, not just content
brands that create experiences – online or offline – stand out.
- live events: from intimate workshops to large activations, experiences stick longer than any ad.
- challenges: 7-day productivity challenge, fitness challenge, or social hashtag challenge.
- behind-the-scenes content: showing process instead of just final results makes audiences feel part of the journey.
people don’t just buy from you; they join your world.
4. storytelling formats: turn content into connection
conversion isn’t always about hard selling – it’s about trust and relatability. storytelling formats help humanize brands.
- customer stories: testimonials packaged as videos or carousels.
- founder’s journey posts: personal stories that humanize the business.
- mini-docs or vlogs: deeper storytelling that feels authentic.
example: our “our push” series, where we showcase projects like luma or dearie, doesn’t just show results – it tells the story behind the brand. that’s what people connect with.
5. owned formats: don’t rely only on platforms
platforms change. algorithms tank. but when you own your channel, you own your conversion path.
- email newsletters: still the highest roi in marketing.
- blogs: long-form, seo-optimized content that compounds traffic over time.
- exclusive communities: discord, slack, or membership groups where your best fans live.
owned formats are the difference between renting attention and owning it.
6. measuring conversion: beyond likes
to know if a format works, track metrics that actually matter:
- click-through rate (ctr) – did people take the next step?
- time spent – are they engaging deeply?
- conversion rate – did they sign up, buy, or book?
- customer lifetime value (clv) – are they sticking around?
likes feel nice. revenue feels better.
conclusion: choose formats that fit your audience’s journey
posts and reels will always have a place – they build awareness. but if you want to convert, you need formats that educate, involve, and immerse your audience.
don’t copy every trend. pick the formats that align with your brand and customer journey, then double down.
because in 2025, the brands that convert aren’t just posting – they’re building experiences that push people to act.
