intro: gen z who? there’s a new generation shaping the internet – and they were born with an ipad in hand
while brands are still trying to “figure out gen z,” there’s an even bigger shift happening under the surface – gen alpha is growing up. fast.
born between 2010 and 2025, they’re the first generation raised fully in:
- the ai era
- the creator economy
- the attention-splintered digital world
- instant personalization
- infinite content
- zero patience for boring brands
they don’t remember offline life.
they don’t wait for anything.
they expect everything to be intuitive, entertaining, and tailored to them.
if brands thought gen z changed the rules, gen alpha will flip the whole table.
this is the generation you need to start preparing for right now.
who is gen alpha, really?
gen alpha is:
- ultra-digital (phones before pencils)
- ultra-visual (video-first everything)
- ultra-confident (raised by content creators)
- ultra-curious (self-learning via youtube, tiktok, ai)
- ultra-impatient (slow = dead)
but the biggest differentiator?
they’re the first generation raised with ai as a normal part of life.
ai is not “new tech” for them – it’s air.
they don’t think about it. they use it.
and they will expect brands to use it too.
why brands should care – even if gen alpha doesn’t buy yet
gen alpha might be young, but they influence trillions in spending through:
- parents
- apps
- entertainment
- lifestyle choices
- trends
- technology adoption
- home purchases
- family habits
- household decisions
parents buy what their kids like.
brands ignore this at their own risk.
the core traits marketers need to understand
1. they’re raised on “choose your own experience”
netflix kids.
youtube autoplay.
tiktok “for you.”
spotify personalized mixes.
ai recommendations from age 3.
they expect content to meet them where they are, not the other way around.
2. they have zero tolerance for friction
if there’s one extra step – they’re gone.
one second of loading – gone.
boring content – gone.
your brand needs to be seamless.
your funnel needs to be invisible.
3. they learn through visuals, not instructions
text? optional.
video? default.
tutorials? expected.
storytelling? mandatory.
4. they trust creators more than institutions
teachers? maybe.
brands? rarely.
creators? always.
not influencers – creators.
people who feel real. people who look like them.
5. they think in multi-screen mode
tv + ipad.
homework + tiktok.
music + gaming + discord.
single-channel marketing? not enough.
how gen alpha will change marketing in 2025 and beyond
1. brands will need hyper-personalization – at scale
this generation won’t accept generic.
every experience must feel made for them.
ai is no longer optional.
customized content, offers, visuals, flows – necessary.
2. creators will replace “brand ambassadors” entirely
the future isn’t influencer marketing.
it’s creator-led ecosystems where people build their own micro-worlds.
brands will become collaborators, not broadcasters.
3. education-based marketing will dominate
gen alpha learns everything online.
if your brand can teach them something – you win.
4. storytelling will be the primary currency
not ads.
stories.
the more authentic, weird, emotional, or funny – the better.
5. entertainment-first content will crush everything else
marketing that feels like marketing? dead.
your content has to be fun, fast, bold, and scroll-breaking.
brands already winning the gen alpha game
1. roblox
roblox isn’t a game – it’s a culture.
kids create, socialize, learn, build, and spend.
brands entering roblox are entering gen alpha’s world.
2. minecraft
minecraft teaches creativity, problem-solving, and independence – three traits gen alpha identifies with.
3. youtube kids
their first search engine isn’t google. it’s youtube.
video-first brands automatically win.
4. duolingo
their entertaining, chaotic personality?
gen alpha-approved.
5. mr beast
the biggest alpha influence isn’t a cartoon – it’s a creator.
his content style shapes their expectations for all video experiences.
how brands should adapt (starting now)
1. become entertainment, not advertising
add humor.
add narrative.
add energy.
if your content feels like an ad, you’re invisible.
2. build worlds, not just feeds
gen alpha wants to belong to a universe.
brands need:
- characters
- recurring arcs
- visual identity
- inside jokes
- rituals
- lore (yes, lore)
3. embrace creators at every level
nano and micro creators will lead the next decade.
collaborate with them genuinely.
4. use ai – but use it creatively
ai shouldn’t replace your voice.
it should scale it.
speed it up.
expand it.
make it fun.
5. design for speed
your funnel should be one tap.
your website should load in under 1s.
your content must hook in 0.3 seconds.
6. speak their language
voiceovers.
sound memes.
short text.
emotion.
visual-first storytelling.
7. invest in community early
gen alpha thrives in micro-communities.
build yours before they grow up.
where brands will fail if they don’t evolve
1. being too serious
this generation grew up on chaotic internet humor.
serious brands feel out of touch.
2. ignoring ai
you can’t reach a generation raised with intelligent systems…
using manual, slow processes.
3. recycling old content formats
carousel quotes won’t cut it.
you need motion, voice, style, and personality.
4. assuming they’re “kids”
they’re not kids – they’re the future digital decision-makers.
the future of marketing belongs to the brands that get gen alpha – early
by the time they start making their own purchases, brands that invested in them now will be years ahead.
gen alpha is:
- fast
- visual
- intuitive
- demanding
- creative
- curious
- deeply connected
and they’re going to expect brands to match their pace.
the brands that win are the ones that don’t try to speak to them –
they speak like them.
gen alpha is rewriting the rules.
we help you stay ahead instead of playing catch-up.
push your strategy.
push your creativity.
push your brand off the limits.
