not all agencies are created equal
choosing a marketing agency isn’t just about picking who has the prettiest portfolio or the most followers.
it’s about choosing a partner that understands your brand, your goals, and your growth.
the right agency will feel like an extension of your team.
the wrong one? a money pit with moodboards.
let’s break down what to look for – and what to avoid – when hiring a marketing agency that’s actually worth your time and budget.
1. know what you need (and what you don’t)
before you go hunting for “top marketing agencies near me,” figure out what you actually need help with:
- branding?
- content creation?
- paid ads?
- email campaigns?
- web design?
- full-service marketing?
push tip:
if you’re not clear on what you need, a good agency will help clarify it during discovery – not oversell you on a 12-month contract you don’t need.
2. look at their process, not just their portfolio
yes, case studies matter. yes, pretty visuals are great.
but ask: how do they get those results?
an agency that’s actually strategic will show you:
- how they approach research
- how they define your goals
- how they plan, execute, and measure campaigns
- how they communicate and report
if their process = “we post content and hope it works,” run.
3. make sure their vibe matches yours
this one’s underrated.
do they understand your tone, your industry, your goals?
can they communicate in a way that feels aligned with your brand?
it’s not about hiring the coolest agency—it’s about hiring the right fit.
push tip:
have a real convo. ask questions. check if they’re listening – or just pitching.
4. ask about results (not just reach)
if you hear:
- “we got 10k likes”
- “your reel will go viral”
- “you’ll get tons of engagement”
cool, but… what about leads? sales? brand recognition? email signups?
vanity metrics don’t pay the bills.
ask for performance-based outcomes that matter to your business.
5. check their communication style
some agencies ghost. some flood you with jargon. some just nod and deliver… nothing.
ask:
- how often will we meet?
- who’s my point of contact?
- how do you report progress?
- what’s your response time?
if it already feels messy or vagueduring onboarding – it only gets worse later.
red flags 🚩 (aka reasons to say “no thanks”)
overpromising
if they promise #1 rankings or “guaranteed sales in 7 days” – it’s a scam, not a strategy.
no transparency
won’t tell you what tools they use, how they price, or what’s included in a package? hard pass.
everything sounds templated
you’re not a one-size-fits-all brand. if their pitch sounds recycled, the work probably will too.
you do all the work
agencies are partners, not passengers. if you’re still writing the captions, designing the graphics, and directing the shoot—they’re not doing their job.
they talk at you, not with you
collaboration is key. if they’re not asking questions, learning your business, or showing interest in your goals—they’re not here for your growth.
in short:
choosing a marketing agency is a big move – so treat it like a relationship, not a transaction.
the right agency = strategic, curious, collaborative, transparent, and focused on real results
the wrong one = shiny promises, surface-level work, and no accountability
if you want bold ideas and smart strategy –
you’re probably looking for push.
let’s talk
