Hire an In-House Team

Im Solar

Solar installation company

client snapshot:

im solar is a u.s.-based solar company created for the armenian community in los angeles. built on trust, clarity, and shared language, the brand helps homeowners go solar with confidence – offering guidance, long-term support, and communication in both armenian and english. push partnered with im solar to shape a brand that feels familiar, credible, and community-first from day one.

the challenge:

solar is already complex. for immigrant communities, it often comes with an added layer of mistrust, language barriers, and uncertainty. the challenge was to build a brand that didn’t feel corporate or distant – but warm, understandable, and unmistakably ours. im solar needed to stand out not by being louder, but by being closer.

our push:

  • developed im solar’s brand identity with a focus on trust, warmth, and cultural relevance
  • shaped a clear brand voice that speaks naturally in both armenian and english
  • created social media content that educates without overwhelming and sells without pressure
  • positioned im solar as a long-term partner, not a one-time installer
  • supported the brand with digital marketing assets designed to convert curiosity into action

the impact:

  • a recognizable brand tailored to the armenian community in la
  • stronger engagement through culturally aligned, bilingual content
  • increased trust and clarity around solar decisions
  • a solid digital foundation for long-term growth

client feedback:

the branding and content created real trust. our target audience understood im solar, felt comfortable reaching out, and knew exactly what we stood for.
this wasn’t about pushing solar. it was about removing fear, speaking the same language, and building confidence. with im solar, we didn’t just build a brand – we built a bridge between technology and community.

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