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Sky Solar Pro

solar installation company

client snapshot:

sky solar pro is a california-based solar energy company helping homeowners stay warm, lower their bills, and take control of their energy – even during the most expensive season of the year. for the holidays, they wanted more than a discount campaign. they wanted a story people would feel before they understood.

the challenge:

holiday marketing is loud. santa is everywhere. discounts blur together. our challenge was to cut through seasonal noise without shouting – to build intrigue, emotion, and curiosity before ever selling solar. something quiet. cinematic. unforgettable.

our push:

  • created a cinematic holiday myth – the quiet visitor – centered around a mysterious rooftop presence
  • introduced the lightmaker, a winter folklore figure who delivers warmth, energy, and lower bills
  • built suspense through shadows, whispers, glowing windows, and unanswered questions
  • developed the campaign’s visual world using ai-generated imagery, allowing for a controlled, cinematic atmosphere that felt surreal yet grounded
  • avoided childish holiday visuals in favor of restrained, film-like storytelling
  • delayed the reveal to let mystery drive attention before conversion
  • tied the myth directly to real-world action with a sharp, conversion-focused reveal

the impact:

  • reached 2m+ people during the peak holiday season
  • drove 150k website visits (7.5%) and captured 45k leads (30%)
  • achieved a 6.5% ctr while reducing cpl by 20%
  • knocked on 10k doors
  • connected with 6.5k households (65%)
  • booked 1.5k consultations (23%)
  • positioned solar as a seasonal upgrade, not a technical product
  • made sky solar pro feel iconic, elevated, and culturally relevant

client feedback:

this campaign felt different. people were curious before they were sold to. it didn’t feel like an ad – it felt like a story.
we didn’t run a holiday promo. we built a modern winter myth. by blending mystery, restraint, and smart creative, we made solar feel less like a purchase – and more like something that arrives. this winter, it wasn’t santa on the rooftops. it was the lightmaker.

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